Possibly the most important post-release thing for an author is to get reviews. Also to chart as high as possible on Amazon. Charting on Amazon means you get *seen* and leads to other sales. It's an important thing for all writers.
Every single review on Amazon, Goodreads, B&N etc… is important to authors. A review is a window into a book, a way of people making an infomed decision and it seems now that Amazon is changing the way it uses reviews when it comes to charting for books.
“The system will learn what reviews are most helpful to customers…and
it improves over time,” Amazon spokeswoman Julie Law said in an
interview. “It's all meant to make customer reviews more useful.” (www.cnet.com/news/)
A product's 5-star rating, which previously was a pure average of all
reviews, will also become weighted using those same criteria, and so may
change more often.
I mean, I get why this is changing.
PC Mag say… “… Amazon's new weighted review system will use machine learning to ensure
that the best reviews—as defined by Amazon—are prominently featured on a
product's page. Presumably, this will also help Amazon reduce the
number of crappy and/or bogus reviews that can sometimes be found on a
product listing. And we're not just talking about customers who can't
write; Amazon itself has gone after websites who previously promoted
services designed to game Amazon's system by flooding products with
not-so-authentic reviews.” PCmag.com
Star ratings are no longer going to be a base average of all the reviews. Now certain reviews are going to weigh more heavily, based on:
- Verified Amazon purchase
- How many people found the review helpful
- The date of the review (more recent is a stronger weighting)
So…If you buy books from Amazon, and you want to help out the writers you like, it would be very cool if you reviewed the books on Amazon. I know I am not the only author that will be VERY grateful.
And we will write more books as a thank you 🙂